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New survey votes Amazon as UK’s top retailer…

Already experiencing an impressive 2016, with the launch of its AmazonFresh service and the announcement of 1,000 new permanent jobs to be created within the company this year, data compiled by the Direct Marketing Association (DMA) has declared Amazon as the UK’s favourite retailer.

A quarter of the 1,000 respondents voted for Amazon to claim the top spot, followed by John Lewis with 14 per cent backing, Marks & Spencer with 10 per cent and other retailers such as Asos and eBay clinching to top 20 status.

Contradicting its ever-increasing popularity, it’s surprising to find that Apple received just one per cent of the overall vote, as the DMA indicates a ‘disconnect between the power of the brand and Apple as a retail brand’ and many consumers purchase Apple products through other outlets.

Read more on the DMA’s ‘Customer Engagement’ research here