More shoppers head online for Black Friday
More people are expected to shop online than ever before for this year’s Black Friday deals.
Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day, recently conducted online studies, revealing that 90% of people aged 18-44 who are planning to make Black Friday purchases, will do so from the comfort of their home or desk.
Preeti Vadgama, marketing director of Black Friday Deals Online said: “Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one.”
“Luckily, our website offers an alternative to this. We make it possible for shoppers to browse products and services from a number of retailers all in one place, making it easier than ever to receive great discounts without having to even step foot out of the house. The survey found that a vast majority of shoppers aged 18-44 will be shopping online for Black Friday, and our website is the perfect destination for those types of consumers.”
The online survey was conducted by YouGov, an international internet-based market research and data analysis firm, and also revealed that 93% of shoppers taking part in Black Friday, aged 25-34 would purchase online, demonstrating a shift in the way that younger consumers are choosing to buy from their favourite retail outlets.