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Ethereum launches Ethereum-based eCommerce and payments platform has become the latest entrant into the nascent blockchain eCommerce space, confirming the beta release of its Ethereum-based payments platform.

The company says its solution platform opens up possibilities for cryptocurrency users to buy and sell goods and services with all the benefits the blockchain provides, initially focusing on digital products but expanding to all areas of eCommerce and payments as cryptocurrency tech and regulation evolves.

Available without any software installation and registration, the platform utilises user’s Ethereum wallet address as a unique identifier, allowing it to access all functions via Trezor, Ledger, Metamask, Keystore or private key. CEO and Founder Vladlen Manshin said: “We are not cloning Amazon or eBay by simply adding native cryptocurrency support. We are reinventing e-commerce and payments enhancing it with amazing opportunities blockchain technology has to offer. Today platform already supports automated business logic and incredibly low fees, smart escrow and unforgeable reputation system, decentralized exchange integration and flexible payment and pricing options. There are even more features to be implemented after initial launch.”

Made available thanks to successful token sale, the platform utilizes its native BCS token at full capacity by providing exclusive utility benefits to token holders. Functions implemented from the start include 50% fee discount for merchants, cash back reward program for buyers as well as alternative to ETH payment option. Token purchases can be made at the website.

The company is now looking for strategic partnerships to further promote cryptocurrency mass adoption, including enabling cross chain payments for goods and services, on-chain and off-chain private data management, alternative blockchains support, stable coins support and global promotion.