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iTradeNetwork expands fresh food supply chain solution across EMEA…

The leading global provider of on-demand supply chain management purposely built for the food industry, iTradeNetwork, has confirmed it is expanding its offering for the EMEA market after experiencing substantial success in the US.

Headed by the VP for EMEA, Bob Godfrey, a newly appointed team will focus on delivering the organisation’s solutions in key segments such as retail, food services, distribution, and manufacturing across the region. Furthermore, it will will continue to develop on its existing network of suppliers, retailers, food service distributors and operators including five of the top five food service management companies; nine of the top 10 food service distributors; and 16 of the top 20 food retailers. 

Godfrey said of the expansion: “Highly functional fresh produce departments are key drivers for customer satisfaction, customer loyalty and profitability. But the fresh food supply chain, which is more demanding than staple goods, has a unique set of challenges, with high inventory turnaround and variables in both the quality and availability of stock.”

He continued: “Supply chain directors know there is a need for much smarter logistics management and complete transparency to adhere to new food safety rules. iTradeNetwork’s product suite offers supply chain traceability, in addition to easing the day-to-day aspects of the commercial buy/sell transaction.”

The company claims to offer the only solution that integrates visibility, control and insights to quickly get products to the retail shelves; meanwhile optimising costs and minimising waste across the entire food supply chain.  


Learn more about iTradeNetwork here