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Gap to drive customer loyalty via new app…

Baby Gap store front EDITED 2To tarnish its reputation as a producer of ‘heavy-discounting’ — an admission made after it was revealed that UK customers were receiving masses of weekly emails offering various discounts – clothing retailer Gap has introduced a new app aiming to bring a stronger focus on customer loyalty.

Available to UK and Ireland customers, Gap+ features an individualised image feed based on information brought forward by the user; along with a five per cent discount with every purchase and personalised content supplied by bloggers based on previous purchases and search preferences.

Read more about the app here