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Microsoft confirms Oxford Circus store debut

Tech giant Microsoft has confirmed it will be opening its first store at London’s Oxford Circus.

After years of speculation, the move will see Microsoft open its first bricks and mortar retail premises in the UK, occupying the site formerly held by United Colours Of Benton at 255-259 Regent Street.

Following a series of successful store openings in the US, the announcement will bring an end to the search of a flagship store in the UK.

Discussing the move with Retail Week, Microsoft UK boss Cindy Rose said: “We couldn’t be happier to be opening a flagship store in the heart of central London at Oxford Circus, where two of the world’s most iconic shopping streets meet.”

“We know our customers and fans, whether they are from London, the broader UK or just visiting, will love our bold plans for the space.

“This will be so much more than just a great place to experience all that is possible with Microsoft, but a real hub for the community where we’ll be bringing to life our passion for helping people explore their creativity through an ambitious program of workshops and training along with moments that work to unite the community.”

The store will offer a variety of digital training programmes, free workshops and the opportunity to participate in Xbox game design sessions.

Industry Spotlight: Technology Trumps Tradition

With retailers constantly seeking new ways to interact with customers, digital technology has emerged as a way to deliver more relevant and engaging content. But how much notice do customers actually take?

A report released by global marketing solutions and communications provider, APS Group, uncovers some of the mysteries of customers’ interaction with store signage.

By using eye-tracking technology to measure the reactions of more than 1.6m shoppers, the study finds that almost double the number of people looked at and engaged with shop window displays if the retailer used animated, digital content instead of traditional print.

Results also demonstrated that not only are digital screens more appealing, but they also enable brands to tailor their messages and offerings to give customers what they want, when and where they want it.


To download a free copy of the whitepaper click here.