online shopping spend Archives - The Retail & Hospitality Design Forum
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online shopping spend

Online Shoppers

How many UK online shoppers are feeling flush…?

British online marketplace site OnBuy recently conducted a survey of 1,550 consumers to find out about their online shopping habits. And there was just one thing everyone wanted to know – how many shop on the toilet?

The answer? 8% click and buy whilst in the bathroom as an average of overall UK shoppers, with consumers in the West Midlands leading the way at 22%, followed by those in the North East (20%) and Yorkshire (18%).

The most popular place for online shopping was in front of the TV (54%), followed by:-

Bed – 43%

Work – 20%

Other – 19%

Kitchen – 17%

Train/Bus – 12%

Toilet – 8%

On Holiday – 6%

Garden – 5%

While Driving – 3%

These consumers were also asked about the reason behind their purchases. The results were:

I needed the items – 77%

Sales – 38%

It was a gift – 15%

Felt depressed – 6%

After a breakup – 5%

Other – 5%

Was drunk – 4%

Too much money – 3%

Lost/gained weight – 3%

Further results from the survey covered time spent online, buying and browsing habits, plus money spent…

How much time is spent shopping online?

Up to 30 minutes – 47%

30 to 60 minutes – 27%

Less than 15 minutes – 22%

More than 60 minutes – 7%

How often do you shop online?

Once a week – 30%

Multiple times a week – 25%

Once a month – 23%

Once a day – 15%

Multiple times a day – 10%

How much time do you spend browsing online?

Multiple times a week – 29%

Once a day – 23%

Multiple times a day – 18%

Once a month – 14%

How much do you spend online in a week?

£20-50 – 43%

Less than £20 – 32%

£50-100 – 22%

£100-150 – 5%

More than £150 – 1%