Nine out of 10 UK retail transactions ‘touch’ traditional shops…
In partnership with the retail analyst group, Verdict, the ‘True Value of Stores’ report conducted by British Land has found that almost nine out of 10 retail transactions ‘touch’ UK brick-and-mortar shops.
The study shows that £278 billion of the approximate annual £313 billion spend by UK consumers ‘touches’ UK stores whether in the form of traditional in-store shopping, a click-and-collect transaction, or browsing before making an online purchase.
Basing the outcomes on Verdict surveys conducted in March 2015, October 2015 and March 2016 (totalling 30,000 consumers) respondents were asked about how their order was delivered or collected, and how they interacted with the retail store prior to the online purchase.
The research also revealed that women, Londoners and younger shoppers engaged with physical stores the most before eventually buying online.
Download the full report here