Industry Spotlight: Technology Trumps Tradition
With retailers constantly seeking new ways to interact with customers, digital technology has emerged as a way to deliver more relevant and engaging content. But how much notice do customers actually take?
A report released by global marketing solutions and communications provider, APS Group, uncovers some of the mysteries of customers’ interaction with store signage.
By using eye-tracking technology to measure the reactions of more than 1.6m shoppers, the study finds that almost double the number of people looked at and engaged with shop window displays if the retailer used animated, digital content instead of traditional print.
Results also demonstrated that not only are digital screens more appealing, but they also enable brands to tailor their messages and offerings to give customers what they want, when and where they want it.
To download a free copy of the whitepaper click here.