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Idealo: Online prices fluctuate throughout the week…

The price comparison site, idealo.co.uk, has revealed that consumers who make internet purchases at the start of the week are more likely to save up to 18 per cent compared to those who shopping online at the weekends.

The company’s ‘Online Shopping: How prices fluctuate throughout the week’ research suggests that a lack of awareness about the ‘highly flexible nature’ of online prices — in addition to minimal research on product prices — can often lead to consumers missing out on the best deals.

It is thought that online retailers are cashing in on their knowledge of consumer behaviour, and, with the prospect that consumers will place their orders over a weekend, shops use an effective pricing strategy which sees a marginal increase between Friday and Sunday; thereafter returning to a lower price again at the start of the week.

The site claims the study was commissioned to help parents save money on summer items as schools finish for the holidays.

To read the full research, click here